https://szymonlewandowski.pl Technical articles on Salesforce Data 360 (formerly Data Cloud), Marketing Cloud Next, Marketing Cloud Personalization and marketing automation. en https://szymonlewandowski.pl/blog/marketing-cloud-next/consent-management https://szymonlewandowski.pl/blog/marketing-cloud-next/consent-management Sun, 20 Sep 2026 00:00:00 GMT How consent works in Marketing Cloud Next – what it attaches to, the objects behind it, how it's populated, how to update it safely, and where to find it. https://szymonlewandowski.pl/blog/data-360/segmentation https://szymonlewandowski.pl/blog/data-360/segmentation Fri, 26 Jun 2026 00:00:00 GMT What segments are in Salesforce Data 360 and how they work, including Standard, Real-Time, Waterfall, Dynamic and Nested Segments. https://szymonlewandowski.pl/blog/data-360/segmentation/additional-features https://szymonlewandowski.pl/blog/data-360/segmentation/additional-features Fri, 26 Jun 2026 00:00:00 GMT Data 360 segmentation extras explained: Approximate Segment Population, Segment Preview, Vector Filters, Einstein Segment Creation and Value Suggestions. https://szymonlewandowski.pl/blog/data-360/segmentation/canvas https://szymonlewandowski.pl/blog/data-360/segmentation/canvas Fri, 26 Jun 2026 00:00:00 GMT A deep dive into the Data 360 Segment Canvas: containers, aggregations, operators and canvas limits for building audience logic. https://szymonlewandowski.pl/blog/data-360/infrastructure https://szymonlewandowski.pl/blog/data-360/infrastructure Sat, 27 Sep 2025 00:00:00 GMT What runs beneath the Data 360 (formerly Data Cloud) UI: the AWS, Spark, Trino, Hyper and Lucene stack behind ingestion, DMOs and segments. https://szymonlewandowski.pl/blog/data-360/overview https://szymonlewandowski.pl/blog/data-360/overview Sat, 11 Jan 2025 00:00:00 GMT Learn about Salesforce Data 360 (formerly Data Cloud) – purpose, capabilities, pricing and billing. https://szymonlewandowski.pl/blog/marketing-cloud-personalization-overview https://szymonlewandowski.pl/blog/marketing-cloud-personalization-overview Wed, 01 Jan 2025 00:00:00 GMT A practical introduction to Marketing Cloud Personalization – what it is, how it works, and where to start. https://szymonlewandowski.pl/blog/marketing-cloud-next-overview https://szymonlewandowski.pl/blog/marketing-cloud-next-overview Wed, 01 Jan 2025 00:00:00 GMT An introduction to the new Marketing Cloud stack – Growth and Advanced editions, what changed from classic MC, and what to know before you migrate or buy. https://szymonlewandowski.pl/blog/data-360/credits-guide https://szymonlewandowski.pl/blog/data-360/credits-guide Thu, 17 Oct 2024 00:00:00 GMT How Data Cloud (now Data 360) credits work: consumption per feature, rate card multipliers, sandbox usage and how to keep consumption under control. https://szymonlewandowski.pl/blog/data-360/digital-wallet https://szymonlewandowski.pl/blog/data-360/digital-wallet Mon, 22 Jul 2024 00:00:00 GMT How to use the Salesforce Digital Wallet and Data Cloud (Data 360) consumption cards: what they show, who can access them and how often they refresh. https://szymonlewandowski.pl/blog/how-to-debug-sitemap-in-marketing-cloud-personalization https://szymonlewandowski.pl/blog/how-to-debug-sitemap-in-marketing-cloud-personalization Sat, 11 May 2024 00:00:00 GMT There are several ways to debug and troubleshoot the sitemap in Personalization. Check the article to discover the most powerful solutions and some useful tips! https://szymonlewandowski.pl/blog/marketing-cloud-growth https://szymonlewandowski.pl/blog/marketing-cloud-growth Sun, 21 Apr 2024 00:00:00 GMT Everything about the Marketing Cloud Growth Edition: functionality, pricing and the best sources to learn the product. https://szymonlewandowski.pl/blog/export-marketing-cloud-personalization-segments-to-journey-builder https://szymonlewandowski.pl/blog/export-marketing-cloud-personalization-segments-to-journey-builder Thu, 18 Apr 2024 00:00:00 GMT Personalization has no native link to Marketing Cloud Engagement. Learn how to export segments to Journey Builder, step by step, and what to watch for. https://szymonlewandowski.pl/blog/export-marketing-cloud-personalization-segments-with-csv-file-import-export https://szymonlewandowski.pl/blog/export-marketing-cloud-personalization-segments-with-csv-file-import-export Thu, 21 Mar 2024 00:00:00 GMT How to export Marketing Cloud Personalization segments to Marketing Cloud Engagement using CSV files, step by step. https://szymonlewandowski.pl/blog/how-to-send-user-data-from-personalization-to-marketing-cloud https://szymonlewandowski.pl/blog/how-to-send-user-data-from-personalization-to-marketing-cloud Wed, 13 Mar 2024 00:00:00 GMT Every way to send user data from Marketing Cloud Personalization to Marketing Cloud Engagement, including options the documentation barely mentions. https://szymonlewandowski.pl/blog/how-to-send-event-with-catalog-metadata-is-mcp https://szymonlewandowski.pl/blog/how-to-send-event-with-catalog-metadata-is-mcp Thu, 23 Nov 2023 00:00:00 GMT In this article, you will learn how to send events with catalog metadata in Interaction Studio (also known as MCP). Examples and troubleshooting included! https://szymonlewandowski.pl/blog/marketing-cloud-personalization-send-events-using-sendevent-or-api https://szymonlewandowski.pl/blog/marketing-cloud-personalization-send-events-using-sendevent-or-api Wed, 26 Jul 2023 00:00:00 GMT How to send events to Marketing Cloud Personalization without the sitemap, using sendEvent or the API, and when you have to.