About
Szymon Lewandowski
Senior Salesforce Marketing Cloud Consultant at Cloudity and a Salesforce Marketing Champion. I design and build marketing solutions on Data 360, Marketing Cloud Next and Marketing Cloud Personalization, and this blog is where I write down what I learn along the way.
What I work on
I have worked with Salesforce marketing products since 2022: first at PwC Polska, then at FINALLY, and now at Cloudity, architecting Data 360 (formerly Data Cloud) and Marketing Cloud Next implementations for enterprise and mid-sized clients. That includes several Marketing Cloud Next implementations and proofs of concept for B2B and B2C companies, end-to-end Data 360 and Marketing Cloud Personalization rollouts, and custom consent management. I also run technical discoveries and workshops, draw architecture blueprints and estimate Data 360 credit consumption for executive stakeholders.
I started this blog in January 2023 with articles about personalization, moved on to Marketing Cloud Personalization, and now focus mostly on Data 360 and Marketing Cloud Next. Before Salesforce I spent several years as a tech journalist, copywriter and content specialist, which is where the writing habit comes from.
Things I make
Experience
- Senior Salesforce Marketing Cloud Consultant · Cloudity
- Salesforce Marketing Cloud Consultant · FINALLY
- Junior Salesforce Marketing Cloud Consultant · PwC Polska
- Content & DevRel Specialist · Just Join IT
Before that: tech journalist and copywriter for Polish tech and IT media, 2016 – 2021.
Recognition & certifications
Salesforce Marketing Champion
Part of the Salesforce Marketing Champions program since the Class of 2024. The program recognises community members who share knowledge about Salesforce marketing products.
- Salesforce Marketing Cloud Next Consultant
- Salesforce Marketing Cloud Engagement Developer
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional
- Salesforce Data Cloud Consultant
- Salesforce Associate
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Personalization Accredited Professional
What I write about
- Data 360 Deep dives into Salesforce Data 360 – architecture, data ingestion, identity resolution, segmentation models, and consumption pricing for architects and practitioners.
- Marketing Cloud Next Everything about the new Marketing Cloud Growth and Next editions – capabilities, pricing, and how the new stack differs from the classic Marketing Cloud.
- Marketing Cloud Personalization Practical guides for Marketing Cloud Personalization (Interaction Studio) – sitemap configuration and debugging, segment exports, event tracking, and integrations with other Salesforce products.
Get in touch
The fastest way to reach me is LinkedIn. You can also write to contact@szymonlewandowski.pl.