I engineer marketing automation.

Data 360→

Deep dives into Salesforce Data 360 – architecture, data ingestion, identity resolution, segmentation models, and consumption pricing for architects and practitioners.

7 articles

Marketing Cloud Personalization→

Practical guides for Interaction Studio and Marketing Cloud Personalization – sitemap configuration and debugging, segment exports, event tracking, and integrations with other Salesforce products.

7 articles

Marketing Cloud Next→

Everything about the new Marketing Cloud Growth and Next editions – capabilities, pricing, and how the new stack differs from the classic Marketing Cloud.

2 articles

Marketing Automation→

Recommender systems, personalisation strategies, analytics tooling comparisons, and automation patterns for data-driven marketing teams.

6 articles