Rates as of September 2026

Data 360 credit calculator Beta

Answer a few plain-language questions about your data and what you want to do with it. The calculator turns them into usage, prices it in dollars on Flex Credits, and shows the formula behind every number.

Data 360 was called Data Cloud until October 2025. Rates and rules come from the Data 360 Credits Guide. Everything runs in your browser.

This is a beta, not a finished calculator

I'm sharing it early so you can try it and see how it works, but there's still a lot of work ahead. Some rules are simplified, some are my assumptions where Salesforce doesn't document the billing, and the numbers can be off. Don't use it as a precise model of your bill or as the basis for a contract.

Spotted a wrong rate, a missing usage type or a result that doesn't match your org? Let me know on LinkedIn or at contact@szymonlewandowski.pl. Paste the link from Copy link so I can see your inputs, and tell me what number you expected.

1Your data

Rows loaded in batch, all sources Salesforce connectors and external batch loads (S3, SFTP, Snowflake…) combined. Free to ingest on Flex. Rows streamed in per month Website & Mobile SDK events or the streaming Ingestion API. Bills on Flex. Profile records, all sources Contacts, leads, subscribers, shop customers. Part of the rows above. Unique people behind them The same person in CRM and Marketing Cloud is 2 records and 1 person.

2Your contract

Environment

Production Sandbox

Sandbox: 80% of production, no cheaper tiers.

Price per 100,000 Flex Credits (USD) List price. Use the rate from your order form if you have it. Price per 1,000 profiles per year (USD) List price for a Data 360 Profiles license. Change it for Enterprise Profiles or a negotiated rate.

3What you'll use it for

Unify customer profiles Identity resolution: match records from different sources into one profile.

Share of profiles new or changed per month The daily ruleset only reprocesses profiles that changed since it last ran.

Transform your data Cleanse or reshape records before mapping. Mapping itself is free.

Batch transform rows, first run Batch transform rows, changed per month Only new or changed rows count after the first run. Streaming transform rows, one-off backfill Streaming transform rows, per month

Build and activate segments Audiences for Marketing Cloud, ad platforms or cloud storage.

Active segments Publishes per segment per day Records processed per segment, per publish Includes rows from related objects your filters join. Check Digital Wallet after a run if you're not sure. Share of segments activated to a target

Calculate metrics Calculated insights such as lifetime value or engagement scores.

Calculated insights Runs per insight per day Rows each insight reads Counts all rows in every object it joins, however few it returns. Streaming insight rows per month Streaming calculated insights process each row as it arrives, on top of any batch runs.

Query data from reports, flows and APIs Lookups from Salesforce Flow, reports and external applications.

Queries per day Rows processed per query The whole source object counts, even when a query returns one row.

Build data graphs Materialized JSON views for Marketing Cloud Next and real-time personalization.

Records the graph reads per refresh Includes every record it joins to assemble one view. Check Digital Wallet after a refresh if you're not sure. Refreshes per day Every refresh recomputes the whole graph. There is no incremental mode.

Personalize in real time Sub-second events from the Web and Mobile SDK.

Events, API calls and actions per month

Ground AI on documents Unstructured data for Agentforce and Einstein, and model inferences.

Documents to load once (MB) New documents per month (MB) Share processed with AI-assisted parsing Intelligent processing costs 4× plain processing on Flex. Model inferences per month

Estimate

	Flex Credits	Profiles + Flex
Typical month
First month with initial load
Year one

USD at the price in step 3, credits below.

What's not included

The Data 360 license and add-ons such as Ad Audiences or Private Connect
Data storage
Credits are bought upfront in blocks, so the order can be larger than what you use
Other Salesforce licenses and implementation work

Beta: a rough estimate for planning, not a quote. Report an issue

Year one Flex

How we got these numbers

Each line is one billable activity. Quantities come from your answers; edit any of them to use your own figure.

Activity	Per month	One-time	Flex usage type	With a Profiles license

Add a usage type your answers don't cover

Salesforce-only ingestion (if you want it split out from external batch), federation, data shares, Private Connect, streaming activations and code extensions. Enter monthly amounts directly.

Flex Credits by usage type

Flex pools activities into fewer usage types and prices each on monthly tiers: the more credits a usage type consumes in a month, the cheaper the next ones.

Usage type	Typical month	Tier reached	First month	Tier reached

What this calculator assumes

A month is 30 days and year one is the first month plus eleven typical months.
The initial load arrives in batch in the first month: every row is transformed and unified once.
Batch ingestion is free on Flex regardless of refresh mode, so this calculator doesn't ask about it.
Identity resolution runs daily and only reprocesses new or modified source profiles after the first run.
Segmentation and activation use the "records processed per segment" figure you enter directly, since Salesforce doesn't clearly document whether joins to related objects for segment criteria add to the row count billed, and community answers disagree on it. It's never counted as fewer than your profile count, since a segment reads the whole population at least once regardless of the filter.
Batch transforms run incrementally after the first run.
Data graph refreshes are priced as Data Queries, since Salesforce doesn't publish which usage type meters them. Every refresh recomputes every record the graph reads, with no incremental mode.

Questions

Why is something missing from the Flex total?

Federation rows accessed, data shares, Private Connect and inferences are not on the Flex rate card for Data 360. Salesforce does not say whether they are free, folded into another type or billed elsewhere, so the calculator lists them instead of guessing. Get the answer from your account executive in writing. Batch ingestion from external sources is missing from the rate card too, but it is free on Flex, so it counts as zero.

How is the Profiles license priced here?

At the price per 1,000 profiles per year from step 3 (list price unless you change it). The count is your unique people, or every profile record when identity resolution is off. The real billable count also includes 4% of anonymous profiles and records in profile-category DLOs that are not resolved, so treat it as a floor. The license sits on top of Flex Credits, so the usage it does not cover (streaming, queries, real-time and more) is priced on Flex.

Is there another calculator?

Yes. Isaac Shaffer's community Data Cloud credit calculator estimates Data Services credits row by row, for orgs still on that model. This one focuses on Flex Credits, the credit type behind every new Data 360 contract, plus the Profiles license and a plain-language mode.