Personalization

There are several ways to debug and troubleshoot the sitemap in Personalization. Check the article to discover the most powerful solutions and some useful tips!

Data Cloud billing could be tricky. With a higher amount of data, you should be careful where it comes to credits usage. But what are credits and what they mean in Data Cloud?

Let’s explore the use of CSV files to export data from Personalization to the Marketing Cloud.

Marketing Cloud Personalization provides us with multiple ways to send the user information from this tool to Marketing Cloud Engagement. Some of them are not so obvious and not directly mentioned in the documentation. See the all possibilities in this article!

Personalization is a buzzword that every marketer loves to use. But what does it really mean? And more importantly, what are the legal challenges that come with it? Here are some common pitfalls of personalization and how to avoid them.

Do you know what rule-based personalization is and how it can help you create better content? Learn what it is, how it works and what are the benefits and challenges of this marketing strategy.

Content based filtering is one of the most popular recommender system types on websites. It is simple, easy to implement and sometimes performs even better than collaborative filtering method. But is it the best method? What are it's advantages?