My name is Szymon Lewandowski and this is my blog. You will find here technical and non-technical articles from Salesforce Marketing Cloud environment.
Data Cloud billing could be tricky. With a higher amount of data, you should be careful where it comes to credits usage. But what are credits and what they mean in Data Cloud?
There are several ways to debug and troubleshoot the sitemap in Personalization. Check the article to discover the most powerful solutions and some useful tips!
Here is all you need to know about the Marketing Cloud Growth Edition license, with its functionalities, pricing, and knowledge sources that will help you get to know this product.
Data Cloud billing could be tricky. With a higher amount of data, you should be careful where it comes to credits usage. But what are credits and what they mean in Data Cloud?
Marketing Cloud Personalization provides us with multiple ways to send the user information from this tool to Marketing Cloud Engagement. Some of them are not so obvious and not directly mentioned in the documentation. See the all possibilities in this article!
In this article, you will learn how to send events with catalog metadata in Interaction Studio (also known as MCP). Examples and troubleshooting included!
There are multiple ways to add events to Marketing Cloud Personalization without using Sitemap. Let me show you how to do this and why sometimes you have to do this.
Personalization is a buzzword that every marketer loves to use. But what does it really mean? And more importantly, what are the legal challenges that come with it? Here are some common pitfalls of personalization and how to avoid them.
Do you know what rule-based personalization is and how it can help you create better content? Learn what it is, how it works and what are the benefits and challenges of this marketing strategy.
Google Analytics is a top tool for analyzing web traffic. However, there are open-source alternatives that offer similar functionality, are often free, and respect users’ privacy. Do you already know them?
Content based filtering is one of the most popular recommender system types on websites. It is simple, easy to implement and sometimes performs even better than collaborative filtering method. But is it the best method? What are it's advantages?
Hyper-personalization becomes more and more popular among marketers. But what is hyper-personalization, how we can use it and who is already using this method?