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Let’s explore the use of CSV files to export data from Personalization to the Marketing Cloud.
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Marketing Cloud Personalization provides us with multiple ways to send the user information from this tool to Marketing Cloud Engagement. Some of them are not so obvious and not directly mentioned in the documentation. See the all possibilities in this article!- Published on
In this article, you will learn how to send events with catalog metadata in Interaction Studio (also known as MCP). Examples and troubleshooting included!- Published on
There are multiple ways to add events to Marketing Cloud Personalization without using Sitemap. Let me show you how to do this and why sometimes you have to do this.- Published on
Personalization is a buzzword that every marketer loves to use. But what does it really mean? And more importantly, what are the legal challenges that come with it? Here are some common pitfalls of personalization and how to avoid them.